The Arab World has been observed, for the most part, as “Terra Incognita”, a region where little is known and understood about the full extent of the problem or how to best respond to it with effective strategies, actions and solutions that would empower the enforcement agencies and individuals trying to address the problem to bring it under control.

This ambitious undertaking has many important and much needed objectives. These include :

Understanding the extent of the problem in the Arab World.

Raising awareness of the economic ramafications, social costs, health and safety risks to consumers of counterfeits.

Developing suitable strategies to combat the problem.

Enhancing cooperation and coordination across the region and between the various agencies trying to combat the problem.

Promoting better legislation and enforcement across the Arab World and inside specific markets.

Identifying resources available to combat the problem in each country and empowering and building their respective capacities in cooperation with international, regional and national agencies.

Organizing capacity building and institutional strengthening programs in cooperation with the leading Brand Owners, international agencies, national governments and the private sector.