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Effective communications
utilizing a wide range
of media and content
targeting each key
cluster of stakeholders
is incorporated in the
Regional campaign... |
The multiple channels of
communications utilized to
deliver the campaign include: |
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Publications: |
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Special campaign publications brochures,
newsletters, magazines, CD's and posters that
inform and educate. |
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The web portal: |
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The development of a web portal and e-newsletters
and literature to expand reach and facilitate
knowledge of available global resources, as well
as enhance networking and regional congress
development. |
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Direct mail: |
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Direct mail campaign to the leading
stakeholders to facilitate targeted information
delivery, awareness and capacity building,
in particular amongst policy makers, judicial and
enforcement agencies. |
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Trade publications: |
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The campaign will utilize inserts and coverage
in sectorial trade publications, official publications,
and the publications Chambers of Commerce
and Industry to carry out a targeted campaign of
delivering the information to the sectors stake
holders, distributors, and resellers, as well as
reaching the various geographic clusters
through their local chambers of commerce. |
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Mass media: |
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The campaign will also include regional and
international mass media coverage utilizing
newsprint, TV and radio. |
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Events: |
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A series of workshops, road shows and training
seminars will be developed and carried out for
awareness and capacity building, in association
with key private and public sector leaders -
chambers of commerce, ministries, and
enforcement agencies, as well as NGO's and
the public at large. |
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